We decided to not use a logo at all. Logo’s aren’t what sells your services and Tara can create a logo any time she’s ready but didn’t need it to launch this site.

Tara decided to only include her LinkedIn profile for social links since that’s the only platform she’s consistently active on right now.

Tara decided to use “Email for more Information” as her call to action for now which is perfect for this site because she connects leaders needing cultural intelligence solutions with the people who can help. We repeat the same call to action throughout her site.

Tara chose this specific website style, font and colors for its warm but professional vibe.

Tara had a vision for the image she wanted for the header, but not the actual image. So, we used chat gpt to create an image similar to her vision.

We also used AI to help summarize what The Hub for Applied CQ does for organizations so that leaders know within seconds whether or not they want to take the next step in working with her.

For the About section, Tara took an existing casual photo of herself and used the app Instaheadshots to make it look more polished and add a professional looking background that went well with her site.

Tara had some additional images to choose from so we chose images that not only worked for the site’s coloring, but helps visually explain more about The Hub for Applied CQ.