Online Business Management & Marketing Support
(for wellness entrepreneurs and coaches who want a trusted right hand)
I don’t just build websites — I help wellness founders and coaching businesses run smoother behind the scenes.
While my core offer is Launch Your 1-Page Coaching Website in a Day, I also take on select projects as an Online Business Manager (OBM) — helping clients strategize marketing plans, organize launches, be consistent with email marketing, and set up systems that make growth sustainable (and a lot less stressful).
If you’ve ever thought, “I just need someone who can see the big picture and make things actually happen,” that’s exactly where I come in.
What I Help With
Here are some of the ways I can support you:
Project & Launch Management – creating clear timelines and deliverables so you can stay in your creative zone.
Sales Webinars & Launch Prep – organizing the moving parts of your next live or evergreen webinar; outlining the flow, coordinating your tech setup (Slides, ConvertKit, Squarespace, etc.), and ensuring every piece connects smoothly.
Email Nurture Sequences – helping you map the full journey from opt-in to offer; writing or refining copy, tagging automations, and setting up the backend in ConvertKit or your email platform.
Program Delivery Systems – setting up weekly content, materials, and communication for your group programs or courses so clients always know what’s next. (Example: weekly group program emails, resources, and reminders.)
Systems & Workflow Setup – streamlining how tasks, content, and communication flow through Asana or Google Drive.
Content & Marketing Operations – supporting YouTube channels, email marketing, and launches
Client Experience Optimization – streamlining onboarding, SOPs, and delivery processes
Basically: if it lives between your vision and your execution, that’s where I work best.
I’m not here to manage a big team of contractors — I work best one-on-one with the business owner, building smart systems that make selling, launching, and delivering feel doable, fun and profitable.
Past Client Project: Health & Wellness Coach
Health & Wellness Coach
Website Strategist + Copywriter + Launch Management + Program Delivery Operations
When Kristen and I first started working together, she had all the right pieces — great content, strong programs, and consistent effort — but lacked clarity around her niche and how to communicate it.
Over the five years we worked together, I helped her:
Define and refine her niche so her message resonated clearly with the right clients
Redesign her website to reflect her evolved brand and offers
Create and edit multiple lead magnets to attract and nurture her audience
Write copy for several email nurture sequences to support ongoing sales
Plan and launch multiple group programs and memberships
Organize program delivery — from participant communications to weekly materials — to ensure a smooth client experience
Our work together evolved as her business did, allowing her to show up with confidence, serve her clients more consistently, and create systems that supported sustainable growth.
What Kristen Said About Our Work Together
“Nikki has blended her exceptional skillset to build mass momentum in my business by helping me to rebuild my foundational pieces with better messaging, greater niche focus, and meaningful programs to reach and attract more prospective clients.
Since beginning our work together, I’ve developed a reproducible digital group program with an additional 15 clients as well as 6 new private coaching clients. Finally, I have a clear direction and am excited about my health coaching practice.”
Kristen Tinker, Health Coach
Past Client Project: Career Coach
Career Coach
Copywriter + Marketing Strategist
Jennifer already had a thriving business with her career coaching and resume writing services, but she was ready to expand her presence online.
Over the four years we worked together, I helped her:
Create and edit multiple lead magnets to attract and nurture her audience
Write copy for several email nurture sequences to support ongoing sales
Strategize and execute multiple launches for workshops and her membership
One of my biggest roles was being her sounding board — the person she could share all her ideas with. Together, we turned those ideas into clear strategies and realistic timelines that kept her business growing without burnout.
What Jennifer Said About Our Work Together
“Thanks to Nikki, I’m so clear on all the pieces I need to grow my business. She is the perfect brainstorm partner to define strategy with.
I’m so excited about the work we’re doing together and the growth it’s creating. It couldn’t have happened without her. ”
-Jennifer Shryock, Career Coach
Past Client Project: Parent Coach
Parent Coach
Funnel Audit + Copy Optimization + Webinar Strategy
Lisa hired me for two projects that showcased my strategic and execution strengths.
Project 1: I audited and documented her existing funnel, identified gaps, and clarified what customers were actually receiving. I rewrote key emails, updated copy for the new flow, and created a master tracking spreadsheet to keep all links and assets organized. After her tech team implemented updates, I tested all three funnels end-to-end to ensure everything worked seamlessly.
Project 2: I wrote a full sales webinar script — including slide copy and speaking notes — after watching her coaching sessions to capture her authentic voice and tone. The result? Her webinar converted at 25%, and she told me it “couldn’t have happened without me.”
What Lisa Said About Our Work Together
“Having Nikki’s help is the only reason I finished my webinar. She was familiar with the webinar sales process and helped me organize and write the webinar content. I run the webinar every month and it consistently converts at 25%. Working with Nikki is the gift that keeps on giving.'“
Lisa Smith, Parent Coach
Current Client Project: Creativity Coach
Creativity Coach
Ongoing OBM + Marketing Strategy + Launch Support
When Leah and I first started working together in 2019, she already had a thriving business — she just needed someone to help her stay organized, manage launches, and bring structure to her ideas.
Over the years, I’ve supported her with:
Scheduling ongoing newsletters and social media posts
Strategizing launches and managing the moving pieces — from copy and sales pages to automations
Creating program delivery assets and participant materials
Brainstorming marketing ideas and refining offers to stay aligned with her values and goals
What began as project support has evolved into a trusted, ongoing partnership. I still work with Leah today — helping her plan, execute, and sustain the kind of business that supports her next level of growth.
What Leah Says About Our Work Together
“Nikki is incredible at anticipating what needs to come next or seeing 12 steps and even 6 months down the road and then working, thinking, strategizing, implementing so it all lines up and happens.
Feels like magic but I know how much skill and work goes into it - so grateful for you! So, for any of my coaching friends/colleagues/clients - highly recommend anything Nikki has to offer. She is golden and has a golden touch!”
-Leah Badertscher, Creativity Coach
My Approach
I believe clarity beats complexity and that speed works best when it’s intentional.
When we work together, I’m not just managing your projects — I’m helping you:
→ Plan launches that feel doable and aligned
→ Deliver programs with clarity and care
→ Create nurture systems that convert consistently
→ Free up your energy to lead and grow
I’m the person you can talk through all your ideas with — the one who listens, sees the big picture, and helps you decide what’s worth executing next. Together, we turn possibilities into plans you can actually follow through on.
Tools I Work In
Asana | Google Workspace | Slack | ConvertKit | Squarespace | Canva | Kajabi | Teachable
But don’t let this list put you in a box. I’ll build on what you already use — and make it work better for how you think and operate.
Availability
I take on a very limited number of OBM and strategic operations clients alongside my website design work.
If you’re ready to organize your next launch, set up your program delivery systems, or finally bring calm to your creative business — let’s talk!
When mentoring new coaches, I am often asked for marketing advice. Where I can help them to improve coaching skills and gain more confidence, I recommend they speak to Nikki when it comes to marketing and business building.
-Mary McEvilly-Hernandez, Coach Instructor & Mentor
Have a question?
Not ready to book a call? Feel free to send me an email here. I would love to hear from you and I’m happy to answer ANY question you have.