We decided to not use a logo at all. Logo’s aren’t what sells your coaching services and Tara can create a logo any time she’s ready but didn’t need it to launch this site.

Tara decided to only include her LinkedIn profile for social links since that’s the only platform she’s consistently active on right now.

Tara decided to use “Email for more Information” as her call to action for now so she didn’t have to worry about setting up scheduling software until she’s getting more traffic and requests for appointments. We repeat the same call to action throughout her site.

Tara took an existing casual photo of herself and used the app Instaheadshots to make it look more polished and add a professional looking background that went well with her site.

Tara chose this specific website style for it’s simplicity and then chose colors and fonts that appealed to her and also kept a friendly, casual vibe.

Tara has two current niches, so I gave her prompts to help her write small paragraphs explaining how her coaching helps these two different groups.

Tara had some images in addition to her headshot, but nothing that made sense for the middle of her site, so to break up text sections, we added some visual appeal by using these simple shapes in her website colors.

To keep the flow of the greenery from Tara’s headshot image at the top, we added a green background here to the About section. Tara’s preference was to use her image at the top and not in the about section. Some coaches prefer the opposite and they both can look great.

Tara’s a new coach, so she’s collected one testimonial so far, and we’ve included it here. I also created a second testimonial section for her and saved it to her site so once she gets additional testimonials she can add them and display as a scrolling carousel.

And lastly, Tara decided to use a contact form as an additional way for people to get in touch about her coaching should they not use her call to action button.